Mission and concept

ONE believes in women and the power they have to be unique and change, following the fashion that adapts to their own style.
This free spirit, attentive to trends, inspired the brand to update its identity, bringing it even closer to the concept that defines the true One woman: passionate about the life she lives intensely, with spontaneous elegance, a young mind, ageless, and a special aura of self-confidence and positivity in the face of new things.
The brand thus took on a new face, which reflects the expressive character of the One woman, punctual with style and fashion trends. Always faithful to its own essence, it has created a unique communication code that says everything it wants to be and feel in its relationship with fashion accessories, which it uses as a natural extension of its way of being in life. Onederful. Onemazing. Simply One.

The brand's new communication signature, Freedom for a change, reflects One's intention to provide women with the much-desired freedom to change through watches and jewelry that combine the quality and diversity they've always wanted, with the ability to express themselves an affordable and unique way feeling special at all times.
In keeping with its pioneering stance on the latest fashion trends, ONE innovated once again with the new printed Milanese knit strap and embossed patterned dial of the new Mother's Day special edition watch model. brand has added new charms to the Energy for Life line, highlighting the special Mum I love you. In this relentless appeal to change and adapt to every occasion, One does not forget the importance of those small moments of affectionate, unique and irresistibly timeless connections.