A night to remember: ONE x VOGUE Portugal Christmas Dinner
There are moments that truly define a brand’s journey. The very first ONE x VOGUE Portugal Christmas Dinner was one of those: special, memorable, and a clear reflection of the path we’re building.
We brought together an intimate circle of extraordinary women – some long-time friends of the brand, others rediscovering ONE – in a gathering that celebrated authenticity, connection, and the brand’s evolution into a true lifestyle universe. Our partnership with VOGUE Portugal, an undeniable reference in the fashion world, reinforced what we already believed: we’re heading in the right direction – fashion-forward, emotional, inclusive, and purposeful.
There was one moment I’ll never forget. One by one, the guests arrived wearing ONE pieces – chosen by them, for them – saying things like: “It was so hard to choose… I loved so many pieces, but this one stole my heart.” Others shared how warmly they were welcomed in our stores, or how captivating our website has become.
And what amazed me most: 25 women, 25 unique styles… and not a single repetition.
That made me incredibly proud. Our collection has room for every woman to find herself, express herself, and feel truly unique and powerful – ONE.
Designed in Portugal with passion, quality, and soul, ONE is the brand of Portuguese women – and increasingly, of the world. We’ve already crossed borders, with a global community that was also represented that night.
Celebrating this moment at the start of the festive season made it even more meaningful. This Christmas, our claim is to be “more than a gift” – and truly, our greatest gift is our community: close, proud, and growing. Surrounded by people who believe in us and help us reach new audiences. This dinner was more than just the launch of a collection. It marked the beginning of a new tradition and strengthened our identity as a lifestyle brand. ONE will keep expanding its universe – from jewellery to fragrances, from watches to fashion and unique experiences.
We keep the best memories from that night – and the certainty that we’re on the right path. ONE will continue to surprise, delight, and open new possibilities, always grounded in quality, creativity, and a genuine connection to our community.
Our purpose remains simple yet profound: to create pieces and experiences that hold meaning, accompany life’s moments, and make every woman feel unique, confident, and true to herself. That’s what drives us.
Mariah Carey said it best – and now it’s official: Merry Christmas! ✨
Wishing everyone the most magical festive season ever.
Ana Rita Frazão
CEO, ONE
